Remember ME - You Me and Dementia

Sunday, August 5, 2007

Intel goes 'deep inside' India to tap rural heartland

The farmer's daughter figured out a way by researching the subject at an Internet-equipped community centre in their village after school hours and helped him design a "rain-harvesting solution," he says.
That's a simple example of how technology can improve the lives of the 700 million mostly-illiterate people who live in India's vast hinterland, said McClure. The executive is at the helm of an Intel effort to take computers to the country's 650,000 villages.

"We are focused on getting as deep inside India as possible," the South Asia marketing director said in an interview in the northern Indian desert city of Jaipur.

"It's a frontier we do want to conquer while not missing anything in between," added the 38-year-old.

The world's largest microchipmaker, whose products power eight out of 10 computers sold globally, has tied up with state governments and Infrastructure Leasing and Financial Services (IL&FS) in a programme to spread computer literacy in the countryside.

Intel, which also unveiled a portable personal computer designed for school children Saturday, will provide technology support, educational content and wireless connectivity to 100,000 rural community centres over the next year. It will also help lay a broadband network across rural India and develop local-language Internet content.

But the rural push is not driven by a sense of charity. Intel is betting that children in the villages who experience first-hand the benefits of technology will buy a computer when they grow up and take up a job or go into business.



To Read More : http://news.sawf.org/Lifestyle/40333.aspx



Forget yourself for others, and others will never forget you.

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