Tuesday, November 18, 2008

Pepsi & MTV Youth Icons 2008: Vote for Devika Mahadevan

Our good friend Devika Mahadevan,CEO of Mumbai Mobile Crèche's has been nominated for MTV Youth Icon 2008.

"They build our city but our city has no space for them," says Devika Mahadevan, the 31 year old CEO of Mumbai Mobile Creches. Mobile Creches is an organisation that cares for and educates the children of construction site workers.

Devika's parents were both journalists from middle class professional backgrounds. Hence she always had an inclination towards literature. She won a scholarship to go the States and major in Sociology and Economics.

Working with slum children here was an eye opening experience for young Devika. She then did her Masters in Social Development from London School of Economics. Longing for her own country brought her back to Bombay and she joined an organization called SPARC which promotes housing and infrastructure rights for the urban poor. After working for 3 years with them she decided she wanted a more significant role in a relatively lesser developed organization. Co-incidentally both her grandmothers worked for Mobile Crèches that was 36 years old. She realized that it lacked proper growth, vision and structure. Hence she joined as the CEO of Mobile crèches with an aim to create a vision, spearhead growth and re-energies the organization.

Devika represents her organisation and manages the funding as well. Extremely passionate about her work, it is a joy to watch her interaction with little children. She has come up with a new mission for Mobile Creches called 'Dus by Dus'. They aim to reach 10,000 children by 2010. Devika doesn't intend stopping until she has covered every child in the country!

Vote for Devika here:http://mtvyouthicon.in.com/nominee.php?id=46583

Or 'SMS Icon DM to 56882 to vote'


Silver Inning Foundation supports her nomination as MTV youth Icon 2008.




Forget yourself for others, and others will never forget you.

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