Says Alert India’s Veera Rao, “About three years ago, we had a concert with the trio and it was a huge success. Shankar Mahadevan is a very kind person and is always willing to help. But we need to find some good sponsors for the show.” She adds, “If one would look at the event as a commercial event, it would surely have been declared cancelled by now. But we are doing this for charity and we will continue to try and get sponsors.”
“Currently, there is a slight problem with getting sponsors because times are not so good,” explains Shankar Mahadevan. “But people will come in to watch as they need entertainment when times are low.”
In fact recession has hit charity in a big way. Many big organisations claim that their funds are cut by almost 75 per cent. Pratibha Rao from NGO Deeds says, “All our donors from abroad, whether corporate houses or individuals, have stopped donating money. And even the Indian donors have reduced the amount of donations considerably.”Celebrity support could help deal with the crisis. Adds Veera, “If celebrities come forward and help, it will surely help us reach out to more people and get funds."
Forget yourself for others, and others will never forget you.