Wednesday, April 9, 2008
Hearing device firm produces senior mobile phone
A mobile phone designed to meet senior needs was recently launched by Clarity, a U.S. company that produces communication devices for people who are deaf or have hearing loss.
Unveiled April 1 at the CTIA Wireless 2008 conference in Las Vegas, the ClarityLife™ mobile phone also serves as a one-touch emergency response device.
The phone amplifies incoming sound up to 20 decibels to help those with hearing loss. The one-touch emergency response button will call and send text messages to five pre-programmed numbers, instantly alerting seniors’ loved ones in the case of an emergency.
“Mobile phones have not been designed to meet the needs of the millions of aging Americans,” said Carsten Trads, president of Clarity. “For more than 25 years, Clarity has been developing products for the world’s aging population, and we saw a tremendous need for a mobile phone that marries simplicity, security and amplification. ClarityLife offers features that are essential to seniors today: it’s easy to use and read, it amplifies sound, and it plays a vital role in an emergency.”
The emergency response button is located on the back of the phone. Seniors in need of assistance can press the red heart button and the phone will quickly call up to five contacts who could help.
A siren sound lets users know the emergency response feature has been activated. The mobile phone will then cycle through the five contacts until someone is reached.
“Safety is a serious concern for seniors and their children,” continued Trads. “People want to know that their parents are safe and they can call for help in the event of an emergency. With ClarityLife, help is as close as the button on the phone. It provides families with peace of mind like never before.”
The mobile phone includes several other senior-friendly features. Its oversized four-button operation allows seniors to easily place and receive calls. The large back-lit screen is twice the size of an average cell phone and its magnified text helps seniors with vision issues. ClarityLife also allows users to select the top eight contacts they call the most, so they can easily view and navigate names and numbers.
It also features a strong vibrating ringer, a flashing orange LED to signal incoming calls and a helpful flashlight. And, it allows users up to 180 minutes of talk time on a single charge.
“With ClarityLife, we are bringing our expertise in telephony for seniors and hearing loss to the mobile phone market,” said Trads. “Hearing loss is one of the most common health issues among seniors. As more and more seniors turn to mobile phones, there is a need for a product like ClarityLife that improves conversations for people with hearing loss and is also extremely simple to use.”
ClarityLife is scheduled to be released later this year. The phone will be available for purchase through special needs distribution, hearing health professionals, audiologists, specialized retailers and other distributors.
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