Friday, January 18, 2008

‘This is our way of attempting to move beyond business obligations’

A corporate house is a part and parcel of a society. It does have certain responsibilities and duties for the society and the country as a whole. At Aptech Ltd, we strongly believe that our mission ‘Empowerment through Technology’ moves beyond the limits of business considerations. We pledge to empower the maximum number of people in our society, including the underprivileged, through technology. For us, IT literacy is as important as basic literacy. This would be our contribution as a corporate house towards nation building.

Traditionally, social responsibility was defined as a concept whereby corporates take responsibility for the impact of their activities on customers, employees, shareholders, communities and environment. But today, it has included a new dimension to its definition. Corporates today are moving beyond business obligations and using their potential for the benefit of the society at large.

Since its inception in 1986, Aptech has trained over 4.5 million students globally. It has been our constant endeavour to empower individuals, organisations, nations and societies through effective IT deployment so that productivity and prosperity can be ensured and increased. For this purpose, we have taken different initiatives to promote IT-literacy among the weaker sections.

At Aptech, we strongly believe that education is an integral part of the country’s social fabric. For the global village to be a reality, its residents need to be empowered with the strength of computer literacy. And to work towards supporting basic education and basic computer literacy amongst the underprivileged children in India, Aptech has taken several initiatives.

To fulfill this dream of computer literacy, Aptech has been relentlessly working with NGOs like CRY, Udayan, Hope Foundation and Rotary International. They will help in providing free computer literacy and soft skill courses for underprivileged children and also hold events and competitions to encourage them.

One of the significant initiatives of Aptech is Project Saraswati, which hopes to bring computer literacy to the grassroots. Under the aegis of this project, Aptech joined hands with Rotary International to provide a number of facilities. They include complete computer literacy in schools educating underprivileged children, donating computers to various educational centres, setting up IT training centres in select municipal schools and contributing funds for re-structuring badly damaged schools at Orissa after the cyclone.

Through our Multimedia Training wing, Arena Animation, we launched Project Srishti and provided free multimedia training to over 2000 underprivileged students throughout the country. We associated with

Source: http://www.financialexpress.com/news/-This-is-our-way-of-attempting-to-move-beyond-business-obligations-/260814/

Forget yourself for others, and others will never forget you.

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