The Press Information Bureau (PIB), Ministry of Information & Broadcasting, Government of India, will be organizing a Public Information Campaign in Mokokchung from March 26 to 28. Deputy Director of the PIB (M&C), Government of India, Guwahati, Pankaj Pandey, today during a press conference at the Longkumer Kilem, Mokokchung, informed that the campaign is being organized to highlight various schemes and programs of Government of India to help disseminate information to the public as a part of the National Common Minimum Program of the UPA government. "Focus is being given on the core flagship programs which are being implemented by various ministries," he also informed. "The campaign is to spread awareness on various programs and policy initiatives of the central government to educate the people to take advantage of programs implemented by the government for their economic uplift," he added.
It is learnt that as per decision taken at the level of Principal Secretary to the Prime Minister, six 'flagship programs' of the Government of India, namely, Bharat Nirman, National Rural Employment Guarantee Act (NREGA), National Rural Health Mission (NRHM), SSA with Universalized Mid-Day Meal Program and RTI Act have been identified for organizing extensive public information campaigns in the rural areas. Bharat Nirman program is a component of six schemes – RGGVY, Accelerated Rural Drinking Water Supply Scheme, Rural Telephony, Rural Irrigation and PMGSY.
On this regard, Pankaj Pandey informed that seminar with interactive sessions will be organized at the Town Hall, Mokokchung on March 26 and 27 and at Mokokchung village on March 28. Information and 'status reports' of the various programs being implemented in the district will be deliberated upon during the seminar. Besides the technical sessions on flagship programs, an exhibition will also be organized at the Town Hall by the Directorate of Advertising and Visual Publicity. It is also informed that 'Song and Drama Division' will make theme based cultural presentations. As a follow-up to the campaign, the Directorate of Field Publicity will organize special interactive programs in villages, organize meetings, group discussions and collect feedback, reports and success stories on the implementation of schemes, it is informed.
Apart from the PIB, all media units of the Ministry of I&B, such as Directorate of Advertising & Visual Publicity, Directorate of Field Publicity, Song & Drama Division, All India Radio and Doordarshan are actively participating in the campaign. District Administration, Block Development Officers, school authorities, Village Councils, village headmen, NGOs, SHGs and GBs are also associated with the campaign. The District Public Relations Officer, Mokokchung, is the co-host of the campaign program.
The over all objective of the campaign is to empower poor and illiterate people living in rural and remote areas by giving them access to information on various policies and programs of the central government under the 'flagship' schemes; to make people aware of their rights and responsibilities and to motivate them to participate and get benefit of the schemes; to record success stories of both direct and indirect benefits accrued by implementation of the policies and programs if the central government; to create a network of information channels for faster flow of the information to the public; to collect responses from the general public on various schemes implemented by the government in a particular area for policy corrections, if required, according to the conditions of the particular areas.
The PIB has invited all Heads of Departments, village councilors, ward authorities, NGOs, and interested individuals to attend the seminar to be held on March 26-28.
Source: http://www.morungexpress.com/index.php?news=4631
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